Play. Share. Follow. Win.
▶ PLAY THE GAMEThe promoter is The or No The? (“the Promoter”). This promotion is not sponsored, endorsed, administered by or associated with X.
The prize draw is open to residents of the United Kingdom aged 18 or over. Employees, contractors or anyone directly involved in administering the prize draw, and members of their immediate household, are not eligible to enter.
The prize draw opens at 00:00 BST on 1 October 2026 and closes at 23:59 GMT on 31 October 2026. Entries made outside this period will not be accepted. The closing date will not be extended except where permitted by applicable rules or law.
For one valid entry, an eligible entrant must:
The Daily Challenge and Daily Streak Challenge are separate qualifying plays. An entrant may therefore receive a maximum of two entries per calendar day: one for a qualifying Daily Challenge share and one for a qualifying Daily Streak Challenge share. Reposting or sharing the same challenge result more than once does not create additional entries.
Entry is free and no purchase is necessary. Internet access and an X account are required. An entrant's qualifying post must be public and visible to the Promoter so that the entry can be verified.
Maximum two entries per person per calendar day and a maximum of 62 entries per person during the promotional period. Only one X account may be used by each entrant. Entrants using multiple accounts, automated entry methods, duplicate entries or other methods intended to circumvent these limits may be disqualified.
There is one prize: a £100 digital gift card or e-voucher from a UK retailer of the winner's choice, subject to the retailer being reasonably available for the Promoter to purchase and able to issue a suitable £100 voucher. If the requested retailer cannot reasonably supply the voucher, the Promoter and winner will agree a reasonable alternative retailer.
There is no cash alternative. The prize is non-transferable.
After the closing date, all valid entries will be collated and one winning entry will be selected at random. The Promoter will use a verifiably random computer process and retain a record of the draw.
The selected entrant's eligibility will be checked, including the qualifying score share, required hashtag and mention, entry limits, UK/age eligibility and that the entrant follows @the_or_no_the. The winner will be contacted through X no later than 6 November 2026.
The Promoter will make reasonable efforts to contact the winner. If the selected entrant cannot be contacted, does not respond within 7 days of the first direct contact, cannot provide information reasonably required to verify eligibility, or is found to be ineligible, the Promoter may select a replacement winner at random from the remaining valid entries.
The Promoter will arrange the voucher with the verified winner and aims to provide it within 30 days of the closing date. The winner is responsible for checking and complying with the chosen retailer's own gift-card terms.
The Promoter will make available information sufficient to show that a valid award took place, as required by applicable promotional rules. Entrants acknowledge that limited winner information may need to be made available for this purpose, subject to applicable law.
The Promoter may reject entries that are fraudulent, automated, illegible, inaccessible, incomplete, do not satisfy these terms, or otherwise attempt to manipulate the promotion. The Promoter is not responsible for entries that cannot be seen or verified because of an entrant's privacy settings, deletion of a post, platform filtering, technical failure or circumstances outside the Promoter's reasonable control.
The Promoter will administer the promotion fairly and will not change these terms in a way that unfairly disadvantages entrants, except where a change is necessary to comply with law or circumstances outside the Promoter's reasonable control.
Information supplied or made available in connection with the prize draw will be used to administer the promotion, verify eligibility, contact the winner, deliver the prize and meet legal or regulatory obligations. Do not include personal information in your public score post beyond what you choose to publish on X.
By entering, entrants release X from responsibility in connection with this promotion to the extent permitted by law. X is not the promoter and has not sponsored, endorsed or administered this prize draw. Entrants must also comply with X's applicable rules.
These terms are governed by applicable UK law. Nothing in these terms excludes rights or liabilities that cannot lawfully be excluded.
← Back to The or No The?Terms published for the October 2026 promotion. Keep this page available after the draw closes as a record of the rules that applied.